kakao IX

Innovative eXperienceon Humanity

Kakao IX delivers innovative experiences in areas closely related to human nature.
We strive to approach everyday life from different perspectives and with different ideas.


We pursue to create a ‘Separate but together’ synergistic effect through content business based on sensible experiences.

    Kakao Friends
    A lifestyle brand that brings enjoyment to everyday life

    ‘Kakao Friends’ first began as emoticons of the mobile messenger KakaoTalk and has debuted lifestyle goods that bring enjoyment to daily moment in real life.

    The main characters Ryan, Muzi, Apeach, Frodo, Neo, Tube, Jay-G and Con became the motif for over 5,000 goods that were produced to offer consumers new enjoyment and sympathy. Other contents that brought each character’s story and nature to life were also launched to give consumers a different brand experience. Kakao Friends operates twenty-three brand stores and one online store. Over 2,000 lifestyle items and collaboration goods are available for purchase at the three flagship stores in Gangnam, Hongdae, and Busan. The Gangnam Branch was reborn in October 2018 as a collaboration store of Sounds Hannam and Quartet, and it has since drawn public attention as a new complex cultural space.

    Sounds Urban Resort Hannam
    An inspiring cultural space

    Sounds Hannam is a complex cultural space that combines residence, office F&B, and retail and is comprised of five buildings of approximately 1,980m2. Inside are fourteen residences, one office, and fifteen boutiques which together create a small town.

    At Sounds Hannam is the Korean restaurant ‘ILHOCHIC,’ the restaurant ‘Second Kitchen,’ the café ‘Quartet,’ the wine bar ‘Last Page’ and the bookstore ‘Still Books,’ and other spaces to experience different lifestyles such as the Gana Art Center Exhibition Hall ‘Gana Art Hannam,’ the Korean office of one of the world’s top three auctioning houses ‘Phillips,’ the beauty brand ‘Aesop,’ the optical shop ‘OROR,’ and the flower shop ‘Brunia Flower.’

    Magazine B
    Brand documentary magazine

    Magazine <B> is a ‘brand documentary magazine’ that introduces a single brand in a single issue. The editorial staff selects one original and well-balanced brand from around the globe to produce ten publications a year in Korean and English. The magazine incorporates the brands’ philosophies, hidden stories and sensibilities, and culture in an easy read for anyone interested in the brands. Since its first publication in November 2011, Magazine <B> has introduced around 70 brands in the fields of fashion, lifestyle, technology and city, and issues are sold on the Magazine <B> website, Amazon, and other online websites as well as in offline bookstores in major cities of Europe, North America, and Asia.

    Healthy and delicious homemade meals

    ILHOCHIC was created to serve ‘a good meal enjoyed every day’ through healthy food that is also enjoyable for the eyes. It is a homemade style restaurant with a sensational ambience, offering a neat culinary experience for every day enjoyment along with Korean cuisine that can be enjoyed with alcoholic drinks.

    Second Kitchen
    A beautiful dining restaurant

    Second Kitchen is a modern bistro of European style food with reasonable prices. Moving away from the idea that American food is complex and high-priced, the restaurant creates a dining culture that can be enjoyed in a comfortable atmosphere with high-quality food and wine.

    A café to enjoy coffee and bread

    Quartet is a café where fresh bread and food can be enjoyed with a cup of coffee. The café prepares freshly baked bread, homemade sandwiches and salads every morning with the hope that busy urbanites, who have a hard time eating proper meals due to their busy lives, can enjoy simple and healthy meals.

    Last Page
    Time for a cup of tea and a glass of wine

    On the top floor of Still Books is Last Page, a tea & wine bar with tea and coffee during the day and wine and light snacks at night that are enjoyed with sound. Like the last page of a book that leaves the reader feeling deep emotions, the bar offers carefully selected tea and wine for customers to fully enjoy.


We define our work from experiential perspective.


Kakao IX is a company that pursues innovation in the area of experiences closest to human nature. In July 2018, Kakao Friends and Joh & Co. merged to be relaunched as a joint corporation, and in addition to its retailing and licensing businesses in character goods, it is being recognized as an enterprise that creates innovative experiences with its unique perspectives in the realm of everyday activities, such as eating and drinking, learning and acquiring, experiencing and consuming.

Kakao IX plans to accelerate its full-scale overseas launch in the latter half of 2018, and it is making preparations for take-off as a global enterprise in Japan, China, America, and Europe with globalized strategies reflective of the qualities of each location.

Global Office

global office map

global office map